Deciding to Blog as a REAL person

I’ve been maintaining TalkShoe’s company blog for over a year now. The decision to create on was simple — everyone’s doing it, and it’s a great way to build a community. Currently, we get about 2,000 hits on our blog per week which isn’t bad. Basically, I write all the posts, but they show up as being from TalkShoe, not me. Over the past few months, I’ve become convinced that I should also maintain a personal blog, that is associated and linked to, yet separate from the TalkShoe blog.

I decided to make the blog about life in a startup. This is my 5th entrepreneurial venture, so I have a lot of experience. I will be talking about a wide range of activities including fund raising, product development, marketing, general management, etc. This will allow TalkShoe users, and general Internet users alike to come along as I cronicle the company.