Premium Wine and Beer in a Bottle
One of the greatest things about working in a start-up, especially an Internet startup, is the casual and relaxed environment. Our office is a large open area with 4 people in cubes, plus two offices that each house 4 employees. Needless to say, we’re a close-knit group. In the open area is a crappy old pool table with the pockets falling out, and a well warped slate/felt (home field advantage). Next to it is a pinball machine, although I’ll admit that I suck at pinball. There’s also a new putting machine and golf balls around the office, and a ball dart-board hanging on the door.
Best of all is the small refrigerator in our tiny kitchen, which often doubles as a 2-3 person conference room (standing room only!). So what’s the big deal about a refrigerator? Every company has a fridge, right. Wrong! While there is some diet soda, our fridge is stocked primarily beer. Premium bottled beer. As you might has guessed, I’m drinking one right now — Circus Boy Hefeweizen from the Magic Hat Brewing Co. (excellent beer by the way) We’ve also got a cadre of other microbrews, and a few old favorites like Sam Adams, and of course, our company favorite Guinness (Brilliant!). I remember last St. Patty’s Day drinking Guinness, and I do remember we did a lot of creative thinking that day.
What’s the real value of this to the company, you might ask? It’s comeraderie, it’s a relaxed atmosphere, it’s treating people like responsible citizens, it’s CULTURE. And it does make a difference. It’s letting people wind down from the stresses of a startup. We do a lot of good team building standing around playing 9-ball and having a beer.
I’m sure some of you are thinking about lawyers, and liability, and whatever else. But for a second, think about the camaraderie it fosters, and the casual atmosphere. You’ve also got to remember, that we TalkShoers are responsible adults, many with families. Also, if you’ve ever been overseas, business people in most countries start drinking at lunch. We start, well, whenever we feel like it.
Our CEO Dave Nelsen is a wine maker himself and there’s always some of his excellent home brew in the cabinet under the sink, as well as several other quality wines.

You don’t publish this fact like so many other starts talk about their gourmet lunches and lavish amenities – so what is the value to the company aside from the camaraderie? It doesn’t seem to be a recruiting effort.
In the late 1980s when I first consulted at Time Magazine, I was quite surprised to find mini-fridges stocked with beer, and wine served with dinner for close nights. How, I wondered, can they write and edit while tipsy? Little did I know.
I was awed, one late Friday, when a squat white-haired man came to the edit tech bullpen, snagged a beer from the fridge, and hung out for 20 minutes, chatting and musing on politics. After he left, I turned bug-eyed to a colleague and said “OK, that was Carl Bernstein, right?”
A little booze goes a long way in creative environments.