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Entreprenueurship in Action

Podcast & New Media Expo trade show

We just finished our 1st trade show where TalkShoe exhibited – Podcast & New Media Expo. It went well. The highlight for me was our <$1,000 booth (compared with $5-$10K) average for a 10×10 booth. It was filled with cubbies and shoes — lots of shoes of all types, and a large screen with a projector showing a live continuous Talkcast. Over 100 different people joined the Talkcast from somewhere out there on the Internet. The live Talkcast really got the idea of our product across to those coming by the booth. Overall, the trade show cost us $6000 + $3800 for travel expenses = $9,800 which is the least amount I’ve ever spent to exhibit at a show. Basically trade shows aren’t cheap. In addition to the booth, there’s travel, shipping, electricity, badge readers, t-shirts, booth space ($3K), etc.

The other hit for us was having iJustine (an extremely popular social networker) in our booth. She knows just about everyone, and her exuberance about TalkShoe’s project shines through. It doesn’t hurt that she’s also quite easy on the eyes. At one point she was LifeCasting (a running video of her life), talking on a live TalkShoe call, Twittering what she was doing, and roving around the trade show wearing her TalkShoe polo shirt. As she put it, she was “buzzing”.

October 1, 2007 - Posted by Mark Juliano | Marketing, Trade Show & Events | , , , , , , , , , | 1 Comment

1 Comment »

  1. Hi Mark,
    Michael Sharp here with phonecasting.com
    Your booth was a really big shoe and looked great! All in all I feel the show was a fun time very well put together by Tim and his team. We at phonecasting heard about the show late and barely had time to grab a banner and a laptop.. still we had a fantastic response non stop.

    Please call me if ever I can be of any service to you. You guys have a great product and we wish you all the best.
    Michael Sharp
    CEO
    Phonecasting.com

    Comment by Michael Sharp | October 13, 2007 | Reply


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