Off to PodCamps

As PodCamp Boston II approaches, it’s time to look back on PodCamps in general and their use as a marketing tool.

In August of 2006, I decided to attend the first PodCamp in Boston. This was the first in what has been a series of events given by podcasters for podcasters. Given that podcasting was our exact target market, I decided that it made sense for TalkShoe to attend, and we contributed $500 as a company. It was certainly a risk in terms of money spent, but I had a hunch that it was going to be worth our time, effort and money, given that I’ve been to many new conferences and trade shows that turned out to be a bust.

PodCamp Boston was billed as an “unconference” which meant that instead of having high-profile speakers and mostly companies speak, instead anyone, and everyone was allowed and encouraged to give a talk in one of the 4 breakout rooms and the large main room. For our sponsorship, TalkShow was sort of given a table to display our product, given out litterature and talk to PodCampers. Personally, I signed up for two speaking sessions.