Radio Talk Show Hosts – The wrong market

In the early days of TalkShoe, as with many companies, we knew we had developed a unique and different product (live interactive voice communications using the Internet). What we didn’t know was exactly which application(s) would be the most effective targets. Whenever we talked to people about the service, we got an earful of suggestions for possible applications: book clubs, fan clubs, voice bulletin boards, voice chatting, podcasting, conference calls, talk shows, training, seminars, and a host of others. One thing we did know what that going after all these applications at once would be impossible and illadvised.